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This project is a concept showing what could be the future of fashion, using augmented reality tools to enhance physical outfits.

Augmented reality is already present in our society through applications such as Google Maps, games such as Pokemon Go, and even head-up displays in automobiles.

It is only a matter of time until this technology becomes bigger and finds a lot more applications in our daily lives. 

Fashion has always been an evolving industry, limited only by the materials used to make the garments, but what if that limitation was removed?

That would mean a bigger space for creativity and even an ecological answer to material waste.



A Sci-fi Prada collection inspired by Japanese culture, video games, neon lights, and anime.


today's possible uses

NFT (Non Fungible Tokens)
Digital Market

In the past, digital artists didn't have a way to be profitable with their digital pieces or even protect them from replication or limit the use of their assets. Nowadays, thanks to blockchain technologies, digital assets can be encrypted and exchanged for currencies or other valuable assets. This could be a great opportunity to expand the digital art world to the fashion industry.


The traffic App

Virtual fashion could also be used for gamification in the style of "Pokemon Go", where one can search for special models in order to build individual outfits.
This could create extra traffic to the physical stores of the brands. At the same time, it is a totally free marketing strategy to create brand awareness and organic growth when mixed with the social media channels.

Social engagement

Virtual Fashion or AR fashion can create social scenarios like spontaneous runways in the middle of the city where even the user could be part of the runway and show his or her original-looking outfit. 

Digital fashion could create a wider engagement and connection between the brand and the public, as well as brand awareness, better brand positioning, and remembrance.


Enhanced fashion shows

Digital fashion can be used with projections in live shows, or even placing transparent screens like glass cubes that show the visitors the digital outfits etc.

Special thanks to:

Sebastiaan Cator
Aaron Abt
Florian Wille
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